TOP TIER METRICS
Karan Singh
Built by Karan Singh
10+ years in Amazon PPC · $20M+ in managed ad spend

Uncover Hidden Amazon PPC Waste & Bleeding ACoS in 60 Seconds

No Seller Central access needed. Simply upload your bulk file to get an instant breakdown of wasted ad spend and actionable bid fixes.

Drag & Drop Your Amazon PPC Bulk File Here

(.xlsx or .csv)

100% Secure & Private — processed in-memory, never saved100% Free — no login or card requiredInstant output

We process your bulk sheet in isolated memory solely to calculate your zero-conversion ad waste and broad-match keyword leaks. Your campaign data remains 100% confidential, is never written to a permanent database, and is automatically wiped once your audit report displays.

How Top Tier Metrics Is Built Differently

Many Amazon PPC tools and agencies lean on generic templates or invasive account access. Here's how this diagnostic is different.

Many agencies & toolsAsk for Seller Central logins or API access.
My process100% Confidential. Your file is analyzed in your browser. No logins, no account access.
Many agencies & toolsHand back generic, surface-level reports.
My processLine-by-Line Precision. Exact dollar amounts in broad-match waste, placement inefficiency, and self-competition.
Many agencies & toolsApply blanket bid changes with little account context.
My processPractitioner-Built. Automates the checks I run when reviewing real Amazon PPC accounts.
Many agencies & toolsSteer you toward a package before reviewing your campaign data.
My processStraight-Shooter Review. A 15-minute walkthrough of your findings directly with me, not a sales rep.

Real Amazon PPC Account Results

Anonymized results from accounts I've managed: where each one started, what changed, and what happened.

12-Month Turnaround (April YoY)
TACoS16.6%11.3%
Starting point
16.6% TACoS on $48.5K/mo in sales and $8.1K/mo in ad spend. Organic growth was stagnant and the brand leaned almost entirely on paid traffic.
What changed
Cut low-converting targets that were burning budget, then rebuilt the campaign structure to concentrate spend on proven converters.
Result
Sales $48.5K → $69.3K/mo (+42.8%)Ad spend $8.1K → $7.8K (−3%)Organic sales +36.6%Orders +33%
Quarterly Scale-Up (Q1 vs. Q1)
ACoS23.3%21.0%
Starting point
$134.9K in quarterly sales on $13.0K in quarterly ad spend at a 23.3% ACoS. Room to scale, but the structure needed fixing before adding budget.
What changed
Rebuilt campaign structure before touching budget, raised bids on high-intent keywords with proven conversion history, and kept tight negative-keyword and match-type control while scaling.
Result
Quarterly sales $134.9K → $178.9K (+32.7%)Quarterly ad spend $13.0K → $20.6K (+58.8%)Ad clicks +55.6%Orders +40.9%
5-Month Growth Sprint (Jan–May YoY)
Ad CTR0.27%0.66%
Starting point
$416.9K in sales, but only 7.8K ad clicks at a 0.27% CTR. Ads weren't generating enough qualified clicks to scale.
What changed
Overhauled keyword and audience targeting toward higher-intent shoppers, and improved ad copy and creative relevance to search intent.
Result
Sales $416.9K → $489.7K (+17.5%)Ad clicks 7.8K → 16.2K (+107.8%)Sessions +66.8%Organic traffic +45.9%

What the Diagnostic Uncovers

Broad-Match Waste

Search terms spending money without producing conversions.

Placement Inefficiencies

Where bids and placement adjustments may be wasting budget.

Keyword Cannibalization

Overlapping campaigns and duplicate keyword targeting.

Search Term Opportunities

Converting search terms that may deserve dedicated targeting.

How It Works

1

Export your Amazon bulk file

Download your campaign data from Seller Central. Takes about 2 minutes — the guide above walks through every click.

2

Upload it to the diagnostic tool

Drop your file into the box above. It's parsed entirely in your browser — nothing is uploaded to a server.

3

See your PPC leaks

Review wasted spend, bidding issues, and ready-to-apply fixes. Book a live review if you want help implementing them.

Built by an Amazon PPC expert with 10 years in the trenches

Karan Singh

Founder & Senior PPC Strategist

10+ Years of Amazon PPC Experience. $20M+ in Personally Managed Ad Spend.

I've spent the last decade managing and optimizing Amazon PPC for established brands, including businesses generating $1M+ in annual revenue and accounts spending $100K–$500K per month on advertising.

Over that time, I've helped shape PPC strategy, campaign structures, bidding frameworks, reporting systems, and account management processes at scale. I've seen what works, what wastes money, and which tactics look sophisticated but fail to meaningfully move the needle.

I founded Top Tier Metrics to bring that real-world experience directly to Amazon sellers.

No Guru Fluff. No Guesswork.

I'm a straight shooter. I don't sell textbook theory or recommend tactics simply because they sound sophisticated. I look at the data, identify where the account is leaking money, determine what actually needs to change, and focus on the actions most likely to improve performance.

Frequently Asked Questions

Is it safe to upload my Amazon bulk file?

Yes. The file is read and analyzed entirely in your browser. It is never uploaded to a server, saved, or shared, and it's gone when you close or refresh the page. No Seller Central login or account access is needed.

Which file do I need?

Your Amazon Ads bulk operations file (.xlsx or .csv) covering the last 7 to 60 days. The "Where do I find this file?" guide at the top of the page walks through the download step by step.

Why is the diagnostic free?

I built it to automate the checks I run when reviewing Amazon PPC accounts, and showing you what I find up front is the best way to earn your trust. If the results show waste you'd like help fixing, you can book a review. If not, there's no obligation.

What happens on the 15-minute review?

I walk through the findings from your file with you, show you what's in the locked fix list, and point out what I'd change first. It's a conversation about your account, and there's no obligation.

Ready to See Where Your PPC Budget Is Leaking?

Upload your Amazon bulk file for a free diagnostic. It takes about a minute and nothing leaves your browser.